Netnography by Robert Kozinets

Author:Robert Kozinets [Kozinets, Robert]
Language: eng
Format: azw3
Publisher: SAGE Publications
Published: 2015-06-17T16:00:00+00:00

Annette Markham finds the notion of privacy online to be not only an ambiguous concept, but one which is eroding:

Sociologists and journalists have long considered a person’s words to be freely available – if uttered publicly or with permission – to analyze and quote, as long as we anonymize the source. Researchers operating in physical environments traditionally took for granted the ability to safely store field notes, interview transcripts, demographic data, and other information that might reveal the location of the study or the participants’ identities. These methods of data protection no longer suffice in situations where social researchers need to design studies, manage data, and build research reports in increasing public, archivable, searchable, and traceable spaces. More and more, data mining technologies are used to link participants to the information they produce and consume via a range of mobile devices, game consoles, and other Internet-based technologies. In such research environments, there are few means of adequately disguising details about the venue and persons being studied. (Markham, 2012: 336)

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